What Coaching Is Not

What Coaching Is Not – And Our Competitive Advantage

Just as we defined Coaching on our landing page, as practitioners, MyMuto defines our view on what Coaching is not. It’s not Therapy, Management Consulting / Project Management, Change Management, Training Teaching or even simple Mentoring.

However, our competitive advantage is the extensive depth, education and certifications in each of those disciplines. And we leverage relevant best practices from each to deliver an unparalleled coaching engagement. We are confident you are unlikely to find a team of coaches with such an overlap to coach the best you.

Consulting / Project Management

Consulting / Project Management is the process of delivering business solutions via a team and within the given constraints of scope, time and budget.

Coaching is not about delivering a project full of discrete deliverables, but:

We will help you set goals, better manage time and resources – you may even get “homework” between sessions!

Therapy

Psychotherapy is a form of treatment delivered by licensed clinicians aimed at relieving emotional distress and mental health problems and largely focuses on a client’s past.

While that’s not coaching, we will leverage:

Our compassion, insight, and intuition;
Our decades of successfully leading one-on-one partnerships;
An understanding of life’s myriad challenges;
Our ability to foster resilience and greater Emotional Intelligence (EI) in your future.

Change Management

Change Management is a collective term for all approaches to prepare and support individuals, teams, and organizations in making organizational change.

Sounds close to coaching, but not quite. However, from that experience, we will:

Build Awareness of the need for a coached change
Stoke the Desire for a coached change
Develop your Knowledge base of what to do during and after the change
Develop your Ability to realize change as required
Reinforce your individual coached change.

What Coaching Is Not